ux design

branding

& strategy

Hey there, I’m Alex. Sr. Interaction Designer at Google and co-founder of Bad Ideas Studio, a zero stakes creative studio where terrible can turn genius. Working remotely and soaking up the trees in the PNW.

A story is at the heart of every design. Here’s mine.

For over a decade, I've explored the design world from many angles—painter, gallery assistant, graphic designer, and now UX designer. Through it all, one principle has remained constant: telling a story through the experiences we create.

My strengths lie in connecting dots between user needs and business goals, inspiring others to see the big picture. Because good design, at its core, is about the feeling it evokes and the story it tells.

Currently, I’m designing the future of communication for over 1 billion people at Google Messages, Android's texting app across mobile, watch, tablet & web.