My background spans fine art, graphic design, and product strategy, and I’ve shaped products across industries—from communication and e-commerce to creative tools and enterprise platforms. My work has reached over a billion users and driven outcomes for both scrappy startups and global teams, including my current role designing for Google Messages.

Through Bad Ideas Studio, I also partner with organizations to bring curiosity, clarity, and creativity back into the design process—offering workshops, design services, and collaborative spaces for experimentation.

At the core of everything I do is a belief in storytelling, purposeful design, and the value of play.