Hey there!
I'm Alex, a UX designer and all-around creative who appreciates a good sense of humor. Originally from New York, I now call beautiful Seattle home.
My career so far
My creative journey began in New York, exploring illustration and sketching at fashion shows. This experience led me to graphic and packaging design at Ralph Lauren, where I discovered a passion for visual storytelling. I then discovered user experience design and was drawn to its depth—the opportunity to listen to people's stories and design solutions that make their lives easier.
I’ve been lucky enough to design user experiences for Backstage, a job platform for performing artists, Amazon, Helix Sleep, Tasting Table and a myriad of innovative start-ups and wonderful small business owners.
My husband, our lil pup Eliza and I made a leap and moved from Brooklyn to beautiful Seattle. For the past 5+ years, I’ve dedicated my time to make conversations more meaningful and intuitive for over 1 billion people around the globe on Google Messages.
I've led initiatives across a variety of focus areas - Smarts, Media, Expression, and Wearables for Kids bringing to life features like AI-powered assistance, photo editing, reaction effects, and organizational tools across devices.
How I work
My design philosophy is rooted in creating human-centered experiences. I'm passionate about understanding user needs, and I believe a playful, curious approach yields the most meaningful results. I champion collaboration, from leading cross-functional teams to mentoring young designers, encouraging bold questions, diverse perspectives, and genuine curiosity in a supportive environment..
I’m a big believer in bringing levity to the design process. Life's tough, so our creative process shouldn't be. But naturally, the pressures, creative blocks, and self-doubt creep in.
This passion led me to co-found Bad Ideas Studio with my best gal, Jill, where we help designers, ourselves included, rediscover the joy. Through playful exploration and a judgment-free approach, we partner with organizations of all sizes to provide workshops, meetups, and design services.
We embrace the ridiculous, because sometimes the best ideas are born from the most unexpected, playful places.
